This is "Smurf of the Month", July 1979 - one of a series of collectable figurines, available at National petrol stations.The Smurfs' origins actually date back to the late 1950s, but over here in England most of us had never heard of them until they released a pop record called The Smurf Song, which entered our pop charts on 10/6/1978.
"Where are you all coming from?"
"From Smurfland where we belong."
Of course there was the invitable spoof version: "Where are you all coming from?"
"We're from Brixton on the run!"
The Smurf craze continued into the 1980s.