Sunday, 15 March 2015

Saturday Cat and Real Dairy Cream


Saturday - the cat that got the (real dairy) cream.

It was appropriate, of course, to have a cat advertising Real Dairy Cream. And why not a cartoon one?

Saturday Cat was the advertising feline for Real Dairy Cream in the UK around the early-to-mid 1970s. He may have first appeared earlier than the 1970s, and his tenure may have been longer than I remember, possibly extending into the early 1980s, but I think his reign was brief, and I know he is little remembered today.

But for a time he was the star of TV, magazine and newspaper ads, badges and booklets.

Ah, how fleeting fame can be!

December 1973 magazine ad - "Make Christmas really creamy!" That pud and pastry looks a tad indigestable to my finely-tuned 21st Century tummy.

Why was our hero of mag, book and screen called Saturday Cat? Well, the "Cat" part of the name is self explanatory, but perhaps "Saturday" indicated that Real Dairy Cream was a weekend treat? I confess myself puzzled. Does anybody out there know the answer?

"How to make the best use of cream - as recommended by Saturday Cat" - Dairy Produce Advisory Service, Milk Marketing Board, circa 1980.

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